Top 12 Free SEO Tools Every Website Owner Should Use in 2026

Top 12 Free SEO Tools Every Website Owner Should Use in 2026

Introduction

A website can look professional and still struggle to attract visitors from Google. Pages may not be indexed, important keywords may have few impressions, titles may be duplicated, or mobile pages may load slowly. Without reliable data, it is difficult to know which problem deserves attention first.

This is where SEO tools become useful. They help website owners understand how search engines discover pages, what people search for, which technical issues need attention and how visitors behave after arriving on a website.

The challenge is choosing tools that provide useful information without committing to expensive subscriptions. Many Indian small businesses, startups and independent website owners do not need a large enterprise SEO platform at the beginning. A carefully selected set of free tools can support keyword research, indexing checks, technical audits, speed testing and reporting.

However, "free" does not always mean unlimited. Some products are permanently free, some require a verified website or an account, and others provide a restricted free tier that encourages an upgrade. A free trial is different again because access ends after a specified period.

This guide compares 12 practical SEO tools, explains their best use cases and limitations, and shows how to combine them into a manageable workflow. The goal is not to install every available tool. It is to help you choose the right tool for the question you need to answer.

Quick Answer: Which Free SEO Tools Should You Start With?

Start with Google Search Console for Google search performance and indexing, Google Analytics 4 for website behaviour, Google Keyword Planner and Google Trends for keyword planning, and PageSpeed Insights for page performance.

Add Bing Webmaster Tools and Screaming Frog for technical checks, Ahrefs Free for verified-site backlink and audit data, and limited free products such as Semrush and Ubersuggest for additional research.

Use Google Rich Results Test for structured-data checks and Looker Studio for reporting.

Table of Contents

1. What Are Free SEO Tools?

2. Top 12 Free SEO Tools Every Website Owner Should Use

3. Comparison Table

4. How to Choose the Right Free SEO Tools

5. A Practical SEO Workflow for Indian Website Owners

6. Common Mistakes to Avoid

7. Frequently Asked Questions

8. Conclusion

1. What Are Free SEO Tools?

Free SEO tools are applications, browser-based services or software utilities that help analyse and improve a website's organic search presence without requiring a paid subscription for the features being used.

They can help with several tasks:

• Keyword research: Discover search terms, related topics and demand patterns.

• Search performance monitoring: Review clicks, impressions, click-through rate and average position.

• Technical SEO auditing: Find broken links, redirect issues, missing metadata and crawl problems.

• Website performance: Measure loading performance and Core Web Vitals.

• Backlink analysis: Review links pointing to a verified website.

• Structured-data testing: Check whether supported structured data can generate eligible search features.

• Analytics and reporting: Understand visits, engagement and business actions.

Free, Freemium and Free-Trial Tools Are Not the Same

Before choosing a product, understand its access model.

For example, Google Search Console is a free service for measuring a verified website's performance in Google Search.

Screaming Frog SEO Spider has a free version with a 500-URL crawl limit.

Commercial products such as Semrush and Ubersuggest provide limited free access, and their quotas can change.

Do not describe a trial as a permanently free tool.

2. Top 12 Free SEO Tools Every Website Owner Should Use

1. Google Search Console – Best for Google Search Performance

Official Website: https://search.google.com/search-console/

Access Model: Free service; website ownership verification is required.

Google Search Console (GSC) is one of the most important tools for anyone responsible for a website's organic search performance. It provides information directly from Google's search systems about how a verified property performs in Google Search.

Key Features

• Search queries that generated impressions and clicks.

• Clicks, impressions, CTR and average position.

• Search performance by page, country, device and date.

• Page indexing reports and indexing issue details.

• URL Inspection for individual URLs.

• Sitemap submission and processing status.

• Core Web Vitals reports based on available field data.

• Links report for links Google has identified.

How Website Owners Can Use It

Suppose a Chennai-based service company has a page targeting "website development company in Chennai".

In the Performance report, the owner can check whether the page receives impressions for that query, how many clicks it earns and whether its CTR is weak compared with its impressions.

If a newly published article is not appearing in Google, use URL Inspection to check Google's known status and whether the page can be indexed.

The Page Indexing report helps identify patterns across groups of URLs.

A submitted sitemap is a discovery signal, not a guarantee of indexing.

Free-Plan Limitations

Google Search Console is free, but it is not a general keyword database. It reports data for properties you can verify and for Google's search ecosystem.

It does not provide complete competitor keyword rankings or exact search volumes for every query. Some data is aggregated or omitted for privacy and reporting reasons.

Best For: Every website owner, SEO executive and developer responsible for a website.

Official Documentation: https://support.google.com/webmasters/

2. Google Analytics 4 – Best for Understanding Website Visitors

Official Website: https://analytics.google.com/

Access Model: Standard Google Analytics is available at no charge; setup and consent obligations still apply.

Google Analytics 4 (GA4) helps website owners understand what visitors do after arriving on a website.

Search Console explains how people find a site through Google Search, while Analytics helps analyse activity on the site.

Key Features

• Users, sessions and engagement metrics.

• Traffic acquisition by source and medium.

• Landing-page performance.

• Events and key events.

• Device and geographic reports.

• User journeys and funnel exploration.

• Campaign measurement using UTM parameters.

How Website Owners Can Use It

An Indian e-commerce website can compare organic visitors with visitors from paid campaigns and social media.

It can then examine whether organic visitors view product pages, add items to a cart or complete a purchase.

A service business can configure meaningful events for enquiry-form submissions, telephone-link clicks or other important interactions, provided tracking is implemented correctly and privacy requirements are respected.

Free-Plan Limitations

GA4 is an analytics platform, not a keyword research tool.

It does not reveal every Google search query that brought a visitor to the site. Search query and impression data should be reviewed in Search Console.

Incorrect event configuration, consent settings or duplicate tags can also make reports misleading.

Best For: Website owners who want to connect traffic with engagement and business outcomes.

Official Documentation: https://support.google.com/analytics/

3. Google Keyword Planner – Best for Keyword Ideas and Advertising Demand

Official Website: https://ads.google.com/home/tools/keyword-planner/

Access Model: Available through a Google Ads account; campaign activity is not required simply to access the planning tool, but account setup and current access conditions apply.

Google Keyword Planner is designed for planning Google Ads campaigns, but its keyword ideas and historical metrics can also inform organic content planning.

Key Features

• Discover keyword ideas from phrases or a website.

• Review historical search-volume ranges.

• Compare related search terms.

• Explore competition indicators for paid advertising.

• Review forecasts for advertising campaigns.

• Set geographic and language targeting.

How Website Owners Can Use It

A business targeting customers in Tamil Nadu can enter terms such as:

• Digital marketing agency

• SEO services

• Website development

• E-commerce website development

• Local SEO services

It can then examine related ideas and adjust the location and language settings where available.

For India-focused research, compare relevant terms and locations rather than assuming a national figure represents demand in every city.

A keyword may have different demand in Chennai, Bengaluru, Mumbai and smaller towns.

Free-Plan Limitations

Keyword Planner is primarily an advertising-planning product.

Search-volume figures may be shown in ranges, and the available detail can depend on account conditions and advertising activity.

Paid-ad competition is not the same as organic SEO difficulty. It should not be treated as a precise ranking forecast.

Best For: Beginners, content planners and businesses that need Google-based keyword ideas.

Official Help: https://support.google.com/google-ads/

4. Google Trends – Best for Comparing Interest Over Time

Official Website: https://trends.google.com/

Access Model: Free.

Google Trends helps users explore how search interest changes over time and across locations.

It is useful for identifying seasonality, comparing topics and understanding whether interest is increasing or decreasing.

Key Features

• Compare multiple search terms.

• Explore interest by country and sub-region.

• Review related topics and queries.

• Examine seasonal patterns.

• Adjust date ranges and search categories.

• Compare web, image, news, shopping and YouTube search interest where supported.

How Website Owners Can Use It

A travel business might compare interest in "Ooty tour packages" and "Kodaikanal tour packages" across different months.

A retailer could examine seasonal interest in air conditioners before summer or festive shopping topics before major Indian festivals.

Trends can also help content teams avoid choosing a topic solely because a keyword tool displays an attractive volume estimate.

Free-Plan Limitations

Google Trends uses normalised relative interest, not absolute search volume.

A value of 100 represents the peak popularity for the selected comparison and period; it does not mean 100 searches.

Low-volume terms may show insufficient data.

Trends should be combined with other keyword research sources.

Best For: Bloggers, seasonal businesses, content strategists and marketers comparing topic demand.

Official Website: https://trends.google.com/

5. Google PageSpeed Insights – Best for Page Speed and Core Web Vitals

Official Website: https://pagespeed.web.dev/

Access Model: Free.

PageSpeed Insights analyses a page's performance and provides recommendations for improving loading and user experience.

It combines available real-user field data with diagnostic lab data.

Key Features

• Performance assessment for mobile and desktop.

• Core Web Vitals field data when sufficient data is available.

• Lab diagnostics through Lighthouse.

• Largest Contentful Paint (LCP) information.

• Interaction to Next Paint (INP) information when field data is available.

• Cumulative Layout Shift (CLS).

• Opportunities and diagnostics for performance improvements.

How Website Owners Can Use It

A Laravel website with a large homepage banner may have a slow LCP because the hero image is oversized or discovered late.

PageSpeed Insights can help identify image delivery, render-blocking resources and other opportunities.

A developer can use the recommendations to investigate:

• Image dimensions and compression.

• Browser caching.

• JavaScript execution.

• CSS delivery.

• Font loading.

• Server response time.

The goal should be to improve real user experience, not merely chase a perfect laboratory score.

Free-Plan Limitations

PageSpeed Insights is a diagnostic tool, not a complete SEO audit.

Lab results can vary between runs and field data may be unavailable for low-traffic pages.

A score is not a direct Google ranking guarantee.

Prioritise the underlying user-experience issue rather than making changes only to increase the score.

Best For: Developers, website owners and technical SEO professionals.

Official Website: https://pagespeed.web.dev/

Documentation: https://developers.google.com/speed/docs/insights/v5/about

6. Bing Webmaster Tools – Best for Bing Search and Site Scanning

Official Website: https://www.bing.com/webmasters/

Access Model: Free; website verification is required for site-specific reports.

Bing Webmaster Tools provides information about how a website performs in Bing and includes tools for reviewing and improving website health.

Key Features

• Search performance reports for Bing.

• URL inspection and indexing-related tools.

• Sitemap submission.

• Backlink information for a verified site.

• Keyword research features.

• Site Scan for common technical SEO issues.

• Site configuration and crawl information.

How Website Owners Can Use It

A website owner can import or verify a website, submit its sitemap and inspect available search performance.

Site Scan can crawl the site and identify common technical issues that deserve review.

This provides a second search-engine perspective.

It is useful even when Google is the primary organic traffic source because technical problems can affect more than one crawler.

Free-Plan Limitations

Reports relate to Bing's own systems, not Google's rankings.

Site ownership and account setup are required.

Crawl scope and feature availability may have limits.

Do not assume that a Bing indexing status is identical to Google's indexing status.

Best For: Website owners who want another search-engine data source and a technical site scan.

Official Website: https://www.bing.com/webmasters/

Site Scan Guide: https://www.bing.com/webmasters/help/site-scan-623520c9

7. Screaming Frog SEO Spider – Best for Technical SEO Crawling

Official Website: https://www.screamingfrog.co.uk/seo-spider/

Access Model: Free desktop version with a 500-URL crawl limit; paid annual licence removes the limit and unlocks advanced features.

Screaming Frog SEO Spider is a desktop crawler for Windows, macOS and Linux.

It crawls a website and collects technical and on-page information that can help an SEO professional identify issues.

Key Features in the Free Version

• Crawl up to 500 URLs per crawl.

• Review page titles and meta descriptions.

• Identify many broken links and response issues.

• Review headings and directives.

• Find duplicate page elements.

• Generate XML sitemaps.

• Inspect selected structured-data information.

• Review internal links and URL structures.

How Website Owners Can Use It

A small company website can be crawled to identify:

• Missing title tags.

• Duplicate meta descriptions.

• Broken internal links.

• Redirect issues.

• Missing H1 headings.

• Incorrect canonical tags.

• Indexability problems.

For example, if a website has 180 service and blog URLs, the free version may be enough for an initial crawl.

Larger websites may exceed the limit and require a different approach or paid licence.

Free-Plan Limitations

The free version is capped at 500 URLs per crawl.

Saving crawls, advanced configuration, JavaScript rendering and several integrations are restricted to the paid licence.

Check the current feature comparison before planning a large audit.

Best For: SEO professionals, developers and website owners who need a crawl-based technical review.

Official Pricing: https://www.screamingfrog.co.uk/seo-spider/pricing/

8. Ahrefs Free – Best for Backlink and Technical Data on Your Own Website

Official Website: https://ahrefs.com/free

Access Model: Free account with verified-site requirements for some features; other features are available without site verification.

Ahrefs offers a free account with limited access to several tools.

It is useful for owners who want additional information about their own website's backlinks, organic keywords and technical health.

Key Features and Published Free-Account Limits

• Site Explorer reports for verified websites.

• Site Audit with a published allowance of 5,000 crawl credits per project per month.

• Up to 1,000 backlinks and keywords visible at once in relevant reports.

• Web Analytics with a published allowance of up to one million events per project.

• SEO Toolbar features.

• Limited AI Content Helper access.

How Website Owners Can Use It

After verifying ownership, a website owner can review the backlink profile and identify pages or referring domains shown in the available reports.

Site Audit can help detect technical and on-page issues.

For an Indian business website, this can complement Search Console and a crawler.

Compare the findings, inspect important URLs and prioritise issues that affect users or search-engine access.

Free-Plan Limitations

The broadest site-specific reports require ownership verification.

Data rows, crawl credits and other capabilities are limited.

Ahrefs' free account is not the same as unrestricted access to its paid Keywords Explorer or full competitor research suite.

Limits can change, so confirm the latest account documentation.

Best For: Website owners who want backlink and audit information for sites they control.

Official Free Account: https://ahrefs.com/free

Free Account Limits: https://help.ahrefs.com/en/articles/13002606-what-can-i-use-for-free-in-ahrefs

9. Semrush – Best for Additional Keyword and Competitor Research

Official Website: https://www.semrush.com/

Access Model: Limited free account and free tools; paid subscriptions provide broader access.

Semrush is an all-in-one SEO and digital marketing platform.

Its free access can help users explore selected keyword, domain and website reports before deciding whether a paid plan is necessary.

Key Features Available Through Selected Free Tools or Limited Access

• Keyword overview and keyword ideas.

• Selected domain and competitor insights.

• Site Audit access subject to project and crawl limits.

• Position-tracking and other tools with restricted access depending on the current plan.

• Standalone free SEO utilities.

How Website Owners Can Use It

A content planner can enter a target keyword and examine related ideas, intent information where available and a sample of competing pages.

An SEO executive can use available domain reports to form questions for deeper manual competitor analysis.

For example, before writing about website development in India, a team can inspect the search results and identify whether the dominant pages are service pages, guides or comparison articles.

Free-Plan Limitations

Semrush free access is limited.

Reports, daily queries, projects, historical data, exports and tracking features may be restricted.

Exact quotas can change by product and account.

Do not treat a limited sample as a complete competitor dataset.

Best For: Marketers who need a supplementary research view and can work within usage limits.

Official Pricing: https://www.semrush.com/pricing/

10. Ubersuggest – Best for Beginner-Friendly Keyword Ideas

Official Website: https://neilpatel.com/ubersuggest/

Access Model: Limited free access; paid plans provide higher usage and broader reporting.

Ubersuggest provides keyword research and website analysis features in an interface that is accessible to beginners.

It can be used as an additional source of keyword ideas and estimated SEO metrics.

Key Features

• Keyword ideas and related terms.

• Search-volume estimates.

• Keyword difficulty estimates.

• Content ideas.

• Domain overview information.

• Selected backlink and site audit reports.

How Website Owners Can Use It

A small business planning a blog can enter a broad topic and review related keyword suggestions.

It can compare those ideas with Search Console queries and Keyword Planner data before selecting a topic.

For an Indian audience, use relevant country and language settings where supported.

Review the actual search results before deciding what kind of page to create.

Free-Plan Limitations

Free usage is limited by searches, reports or account conditions, and the exact allowance can change.

Estimated traffic, keyword difficulty and backlink metrics are third-party estimates, not Google's internal ranking data.

Verify current limits on the official plan page.

Best For: Beginners and small teams who want an additional keyword-research interface.

Official Website: https://neilpatel.com/ubersuggest/

11. Google Rich Results Test – Best for Checking Supported Structured Data

Official Website: https://search.google.com/test/rich-results

Access Model: Free.

The Rich Results Test checks whether publicly accessible page content contains structured data that can support Google rich-result features.

Key Features

• Test a live page URL.

• Test a code snippet before deployment.

• Identify supported structured-data items.

• Show detected errors and warnings relevant to supported rich-result types.

• Help developers validate markup during implementation.

How Website Owners Can Use It

A developer implementing Article, Product or other supported structured data can test the page before and after deployment.

If a page contains invalid required properties, the tool can help identify what needs to be corrected.

For example, a blog publisher can test an Article page and check whether Google detects the structured data correctly.

Free-Plan Limitations

The tool checks eligibility for supported Google rich-result features; it does not validate every possible Schema.org type or guarantee that a rich result will appear.

A valid result does not guarantee indexing, ranking or display.

Best For: Developers, SEO specialists and publishers implementing structured data.

12. Looker Studio – Best for SEO Reporting and Dashboards

Access Model: Core Looker Studio is available at no charge; paid Pro options are separate.

Looker Studio helps users convert data from supported sources into interactive reports and dashboards.

It is useful when a business needs to present SEO performance in a clear format.

Key Features

• Connect supported data sources.

• Create charts, tables and scorecards.

• Filter reports by date, page, device or other dimensions.

• Build recurring performance dashboards.

• Share reports with permitted users.

• Combine data from multiple sources where appropriate.

How Website Owners Can Use It

An agency can build a monthly SEO report using Search Console and Analytics data.

The dashboard might show:

• Organic clicks.

• Impressions.

• CTR.

• Landing-page performance.

• Organic sessions.

• Enquiries.

• Conversion trends.

A business owner can then review whether the work is increasing relevant traffic and whether that traffic contributes to business goals.

Free-Plan Limitations

Data connectors, sharing permissions, refresh behaviour and advanced features vary.

Some third-party connectors may charge separately.

A dashboard is only as reliable as the underlying data and tracking configuration.

Best For: Freelancers, agencies and businesses that need understandable SEO performance reports.

Comparison Table: 12 Free SEO Tools at a Glance

Which Tools Are Genuinely Free?

Google Search Console, standard Google Analytics, Google Trends, PageSpeed Insights, Rich Results Test and core Looker Studio are available without a standard SEO software subscription.

Bing Webmaster Tools is also free for verified websites.

Screaming Frog has a permanent free version with a 500-URL cap.

Ahrefs, Semrush and Ubersuggest have free access models with restrictions.

Always confirm the vendor's current terms before publishing a price or quota. A feature that is free today may be changed, renamed or limited later.

How to Choose the Right Free SEO Tools for Your Website

You do not need all 12 tools open every day. Choose based on the work you need to complete.

1. If You Are a Beginner or Small-Business Owner

Start with:

• Google Search Console.

• Google Analytics 4.

• Google PageSpeed Insights.

• Google Keyword Planner.

• Google Trends.

These cover the fundamentals: search visibility, visitor behaviour, page experience and topic research.

2. If You Manage a WordPress or Laravel Website

Add:

• Screaming Frog SEO Spider.

• Bing Webmaster Tools.

• Ahrefs Free.

• Google Rich Results Test.

These tools can help developers and SEO teams investigate crawlability, metadata, links, structured data and technical issues.

3. If You Manage SEO for Multiple Clients

Use a consistent reporting system:

• Search Console for each verified property.

• Analytics for configured business events.

• Looker Studio for reporting.

• Screaming Frog for periodic technical crawls.

• Semrush or Ubersuggest when their free limits are sufficient for supplementary research.

Do not rely on one third-party tool's estimated traffic or difficulty score as the only basis for a client recommendation.

4. If You Publish Blogs Regularly

Use Keyword Planner and Trends to develop topic ideas.

Compare those ideas with Search Console queries from existing pages.

Use Semrush or Ubersuggest for additional suggestions, then inspect the actual search results to understand intent.

Before publication, check titles, headings, internal links and structured data.

After publication, monitor indexing and search performance in Search Console.

A Practical Free SEO Workflow for Indian Website Owners

The following workflow is suitable for a small business or website team that wants a repeatable process without buying an expensive tool subscription.

Step 1: Establish the Measurement Baseline

Verify the website in Google Search Console and configure Google Analytics 4.

Confirm that the correct domain or URL-prefix property is being measured.

Record the current baseline:

• Organic clicks.

• Search impressions.

• CTR.

• Average position.

• Organic landing-page sessions.

• Enquiry or purchase events, if configured.

Do not compare periods without checking date ranges, seasonality and tracking changes.

Step 2: Find Content Opportunities

Open Search Console and review queries that already generate impressions.

Look for pages that appear for relevant terms but receive fewer clicks than expected.

Use Keyword Planner to explore related phrases and Google Trends to understand whether interest is seasonal or changing.

Use a third-party tool only as supplementary evidence.

Step 3: Check Technical Health

Run a Screaming Frog crawl for sites within the free URL limit.

Review:

• Broken internal links.

• Missing or duplicate titles.

• Missing or duplicate meta descriptions.

• Redirect chains and status codes.

• Canonical tags.

• Indexability directives.

• Orphaned or poorly linked pages, where the crawl setup can reveal them.

Use Bing Site Scan and Search Console reports to investigate issues from other perspectives.

Step 4: Review Page Experience

Test important landing pages in PageSpeed Insights.

Start with the homepage, top organic landing pages and pages that generate enquiries.

Investigate the underlying cause of poor performance.

For example, compress oversized images, improve caching or reduce unnecessary JavaScript when the evidence points to those issues.

Step 5: Check Structured Data

Use Rich Results Test for pages that implement supported structured data.

Correct errors and ensure the markup matches visible page content.

Do not add structured data simply to display more keywords.

Mark up only information that genuinely appears on the page and follows Google's guidelines.

Step 6: Build a Simple Monthly Dashboard

Use Looker Studio or a spreadsheet to present the most useful metrics.

Keep the report focused on business outcomes rather than filling it with every available metric.

A practical monthly report might contain:

• Organic clicks and impressions.

• Top landing pages.

• Top queries.

• CTR changes.

• Organic sessions.

• Enquiries or conversions.

• Technical issues fixed.

• Next month's priorities.

Step 7: Prioritise Actions by Impact

Not every warning deserves immediate attention.

Prioritise problems that prevent important pages from being crawled or indexed, break customer journeys, create incorrect page versions or degrade user experience.

A minor audit warning may have little impact.

A blocked service page or broken enquiry form may be much more important.

Common Mistakes to Avoid When Using Free SEO Tools

1. Treating Every Metric as Exact

Third-party tools estimate search volume, traffic, authority and keyword difficulty.

These values are useful for comparison, but they are not the same as Google's private ranking or search-demand data.

2. Confusing Paid-Ad Competition with Organic Difficulty

Google Keyword Planner's competition metric is designed for advertisers.

It should not be interpreted as a direct measure of how difficult it is to rank organically.

3. Chasing a Perfect PageSpeed Score

A perfect laboratory score is not the sole objective.

Focus on real-user performance, Core Web Vitals and a usable experience across devices.

4. Submitting a Sitemap and Assuming Every Page Will Be Indexed

A sitemap helps search engines discover URLs, but it does not guarantee crawling or indexing.

Review the Page Indexing report and inspect important URLs individually.

5. Using Multiple Tools for the Same Task Without a Reason

Several keyword tools may return similar suggestions.

Choose one primary source and use other tools to validate important decisions.

6. Ignoring Tracking Configuration

Incorrect Analytics events, missing tags, duplicate tracking or consent problems can lead to misleading reports.

Validate the implementation before interpreting conversion data.

7. Making Every Recommendation a Priority

An audit can generate a long list of warnings.

Group issues by severity, affected URLs, business impact and implementation effort.

8. Paying for a Tool Before Understanding the Free Version

Use free access to identify the reports you genuinely need.

Upgrade only when a real limitation blocks recurring work and the expected benefit justifies the cost.

Conclusion: Build a Practical SEO Toolkit Without Overspending

The best free SEO tools are not necessarily the ones with the largest number of features. They are the tools that help you answer important questions about your website and take the right action.

Start with Google Search Console to understand search performance, Analytics to measure visitor activity, Keyword Planner and Trends to plan content, and PageSpeed Insights to investigate page experience.

Add Bing Webmaster Tools, Screaming Frog and Ahrefs Free when you need deeper technical or backlink information.

Use Semrush and Ubersuggest as supplementary research tools within their free limits, validate structured data with Rich Results Test and report progress through Looker Studio.

For an Indian startup or small business, this combination can provide a practical foundation before investing in paid SEO software.