Build Business Relationships. Drive Growth. Create Real Impact.
Are you an experienced Business Development professional looking for an opportunity where your communication skills, sales expertise, and business growth mindset can create measurable impact?
At
Freshora Digital Technologies, we are looking for a confident and results-driven Senior Marketing & Business Development Executive to join our Business Development & Client Acquisition team in Tiruchirappalli (Trichy). This role is ideal for professionals who enjoy connecting with businesses, understanding customer challenges, building strong relationships, and converting opportunities into long-term partnerships.
As a Senior Marketing & Business Development Executive, you will manage the complete business development process — from identifying new opportunities and generating leads to client meetings, solution discussions, proposal handling, negotiations, and deal closures. You will work closely with marketing, technology, and internal teams to understand client requirements and deliver suitable solutions that support business growth.
The ideal candidate should have strong experience in B2B marketing, corporate sales, client acquisition, lead generation, negotiation, and relationship management with the ability to independently handle sales activities and achieve business targets.
Why Join Freshora Digital Technologies?
Freshora Digital Technologies is a growing technology company in Trichy, helping businesses improve their digital presence through
software development, digital marketing, AI solutions, ERP, CRM, and technology-driven services. We believe in building a team where professionals get opportunities to take ownership, learn continuously, work on real business challenges, and contribute directly to company growth.
Our Journey So Far
- ✔ 8+ Years of Industry Experience
- ✔ 42+ Skilled Professionals
- ✔ 525+ Successful Projects Delivered
- ✔ 275+ Trusted Clients
- ✔ 35+ Industries Served
- ✔ Clients Across India and International Markets
At Freshora, you will work with diverse industries, connect with business decision-makers, and gain exposure to real-world B2B sales and business development strategies.
Why Build Your Career in Trichy?
Tiruchirappalli (Trichy) is growing as an emerging business and technology hub with increasing opportunities in IT services, digital marketing, software solutions, and corporate growth sectors.
For professionals looking for a career opportunity in Trichy, this role provides:
- ✔ Opportunity to work with growing businesses
- ✔ Exposure to corporate clients and B2B markets
- ✔ Better work-life balance compared to metro cities
- ✔ Career growth opportunities in business development
- ✔ Professional learning and skill development
Professionals from Chennai, Bangalore, Coimbatore, Hyderabad, and other cities who are interested in building a strong career in Trichy are encouraged to apply.
Role Overview
As a Senior Marketing & Business Development Executive, you will be responsible for driving business growth through client acquisition, lead generation, B2B marketing activities, and relationship management. You will identify potential business opportunities, understand client requirements, present suitable solutions, manage sales pipelines, and contribute directly to revenue growth.
This role requires a proactive professional who can communicate confidently with clients, manage sales discussions, handle negotiations, and build long-term business relationships.
Key Responsibilities
Lead Generation & Business Development
- Identify new business opportunities through:
- Cold Calling
- Email Outreach
- Professional Networking
- Online Research
- Market Prospecting
- Build and maintain a strong sales pipeline with qualified opportunities.
- Research potential clients and identify key decision-makers.
- Understand customer requirements and business challenges.
- Manage leads from initial contact to successful conversion.
Client Communication & Consultative Selling
- Conduct client discussions to understand business requirements.
- Present suitable solutions based on customer needs.
- Handle online meetings, client visits, presentations, and proposal discussions.
- Explain company services and value proposition effectively.
- Manage client queries, objections, and negotiation conversations professionally.
Sales Pipeline & Revenue Growth
- Manage complete sales activities including:
- Lead Qualification
- Follow-ups
- Opportunity Tracking
- Proposal Management
- Deal Closure
- Work towards achieving monthly and quarterly business targets.
- Monitor sales performance and identify improvement opportunities.
- Maintain accurate records of client interactions and sales progress.
Client Relationship Management
- Build strong professional relationships with existing and potential clients.
- Support customer retention and repeat business opportunities.
- Maintain regular communication with corporate clients.
- Develop trust-based relationships through consistent engagement.
Market Research & Business Strategy
- Analyze market trends, competitor activities, and customer requirements.
- Identify opportunities to improve lead generation and sales strategies.
- Collaborate with marketing, creative, and technical teams to improve customer experience.
CRM Management & Reporting
- Maintain updated lead and customer information using CRM platforms.
- Track sales activities, pipeline movement, and conversion performance.
- Prepare regular reports on business development activities.
Experience with CRM tools such as:
will be an added advantage.
Team Collaboration & Mentorship
- Share sales insights and improvement ideas with the team.
- Support junior team members in improving outreach and conversion strategies.
- Collaborate with internal teams to deliver effective client solutions.
Required Skills & Expertise
Core Business Development Skills
Strong knowledge of:
- B2B Marketing
- Business Development
- Client Acquisition
- Lead Generation
- Corporate Sales
- Inside Sales
- Outbound Sales
- Cold Calling
- Email Outreach
- Sales Funnel Management
- Account Management
Sales & Communication Skills
- Strong negotiation and convincing skills.
- Ability to handle client meetings and business presentations.
- Excellent verbal and written communication skills.
- Experience in objection handling and deal closure.
- Ability to understand customer needs and recommend suitable solutions.
Tools & Technology
Experience with:
- CRM Management
- Lead Management Systems
- Sales Tracking Tools
- Presentation Tools
Basic understanding of digital marketing platforms will be an advantage.
Mandatory Requirements
Professional Experience
- 5+ years of experience in marketing, business development, corporate sales, or client acquisition roles.
- Proven experience in B2B lead generation and customer relationship management.
- Ability to independently manage sales activities and achieve business targets.
- Experience handling client discussions, proposals, and negotiations.
Work Requirements
- Willingness to travel for client meetings when required.
- Comfortable working in a target-driven business environment.
- Ability to manage multiple opportunities and priorities.
Educational Qualification
- Bachelor's degree in Marketing, Business Administration (BBA), International Business, or related fields.
- MBA graduates or professional sales certifications are an added advantage.
Preferred Qualifications
- Experience working in IT services, digital marketing agencies, SaaS companies, or technology-based businesses.
- Experience managing corporate clients and long sales cycles.
- Understanding of digital marketing, software solutions, and business technology services.
Soft Skills & Competencies
Communication Skills
Ability to confidently interact with clients and business professionals.
Relationship Building
Strong ability to create trust and maintain long-term client relationships.
Problem Solving
Ability to understand business challenges and suggest suitable solutions.
Ownership Mindset
Ability to independently manage responsibilities and deliver results.
Continuous Learning
Interest in improving sales skills, market knowledge, and business understanding.
Work Environment & Expectations
- ✓ Collaborative and growth-focused business environment.
- ✓ Opportunity to work with diverse industries and corporate clients.
- ✓ Direct involvement in business growth initiatives.
- ✓ Exposure to B2B sales, technology solutions, and client acquisition strategies.
- ✓ Continuous learning and career development opportunities.
Career Growth Opportunities
This role provides opportunities to grow into leadership positions within business development and sales.
Career progression:
Senior Marketing & Business Development Executive → Business Development Manager → Regional Sales Manager → Business Growth Head
You will get opportunities to lead client acquisition strategies, manage larger business opportunities, and contribute to company expansion.
Frequently Asked Questions (FAQs)
1. What does a Senior Marketing & Business Development Executive do in this role?
A Senior Marketing & Business Development Executive is responsible for generating business opportunities, managing client relationships, handling sales discussions, and converting prospects into long-term customers. The role involves
lead generation, client meetings, proposals, negotiations, and revenue-focused activities.
2. What skills are required for a Senior Business Development Executive position in Trichy?
The ideal candidate should have experience in B2B marketing, corporate sales, lead generation, client communication, negotiation, CRM management, and sales pipeline handling. Strong communication and relationship-building skills are important for this role.
3. What type of clients will this role handle?
The role involves working with businesses from different industries, understanding their requirements, presenting suitable solutions, and building long-term professional relationships with corporate clients.
4. Is CRM experience required for this role?
CRM experience is preferred as the role involves managing leads, tracking opportunities, maintaining customer records, and monitoring sales performance. Knowledge of tools like
HubSpot, Zoho CRM, or Salesforce is an added advantage.
5. Why should experienced business development professionals consider this opportunity in Trichy?
This opportunity allows experienced professionals to work on real business opportunities, interact with corporate clients, contribute to company growth, and build a strong career in business development while working in Trichy's growing technology ecosystem.
Ready to Grow Businesses and Build Strong Client Relationships?
If you are a passionate Business Development professional who enjoys creating opportunities, building relationships, and contributing to business growth, we would love to hear from you.
Join Freshora Digital Technologies and become part of a team where your skills, ideas, and efforts directly contribute to business success.
Apply Now for Senior Marketing & Business Development Executive Jobs in Trichy.
