Role Overview
We are looking for a dynamic and result-oriented Senior Marketing Executive who can actively drive business growth by reaching out to potential clients, explaining company
products and services, and building strong client relationships. This role is ideal for someone who has strong communication skills, hands-on experience in telecalling, and the confidence to handle both remote and in-person client interactions.
As a Senior Marketing Executive, your primary responsibility will be to generate leads, nurture prospects, and convert them into clients through effective communication and strategic marketing efforts. You will act as a key bridge between the company and its customers by clearly explaining service offerings, understanding client requirements, and providing suitable solutions.
This role also involves participating in client meetings, both virtual and onsite, and representing the
company professionally. The ideal candidate should have a strong understanding of both marketing and sales processes, along with the ability to handle objections, negotiate, and close deals.
Key Responsibilities
Client Outreach & Lead Generation
- Reach out to potential clients through telecalling, emails, and other communication channels.
- Generate new leads by identifying business opportunities and target audiences.
- Build and maintain a strong pipeline of prospects.
Telecalling & Initial Engagement
- Make outbound calls to introduce company products and services.
- Explain offerings clearly and professionally to potential clients.
- Handle client queries, objections, and follow-ups effectively.
- Convert inquiries into qualified leads.
Product & Service Explanation
- Develop in-depth knowledge of all company products and services.
- Clearly communicate the value, benefits, and unique selling points to clients.
- Customize pitches based on client requirements and industry.
Client Meetings (Online & Onsite)
- Participate in client meetings, both virtual and face-to-face.
- Visit client locations when required to present services.
- Deliver professional presentations and proposals.
- Build trust and long-term relationships with clients.
Sales Conversion & Revenue Growth
- Work towards achieving sales targets and business goals.
- Follow up with leads and convert them into paying customers.
- Negotiate pricing and close deals effectively.
- Maintain strong client relationships for repeat business.
Marketing Coordination
- Work closely with digital marketing and content teams.
- Share client feedback to improve marketing strategies.
- Support campaigns by providing ground-level insights.
Market Research & Insights
- Understand market trends, customer needs, and competitor strategies.
- Identify new opportunities for business expansion.
- Provide insights to improve product positioning.
Reporting & Documentation
- Maintain records of leads, calls, and client interactions.
- Track conversion rates and performance metrics.
- Prepare reports and updates for management.
Team Collaboration & Leadership
- Guide junior marketing executives and telecallers.
- Share best practices and successful strategies.
- Support team members in achieving targets.
Required Skills
Communication & Interpersonal Skills
- Excellent verbal and written communication skills.
- Strong convincing and negotiation abilities.
- Confidence in speaking with clients over calls and in meetings.
Sales & Marketing Knowledge
- Strong understanding of sales processes and marketing strategies.
- Ability to explain services in a clear and engaging manner.
- Experience in lead generation and client conversion.
Telecalling Expertise
- Proven experience in telecalling or inside sales.
- Ability to handle cold calls and follow-ups effectively.
- Strong listening skills and objection-handling ability.
Client Handling Skills
- Ability to build and maintain strong client relationships.
- Professional approach in client meetings and presentations.
- Understanding of customer needs and providing tailored solutions.
Mandatory Requirements
- Minimum 5+ years of experience in marketing, sales, or telecalling roles.
- Proven experience in client handling and lead conversion.
- Willingness to attend onsite client meetings when required.
- Must own a personal laptop for work and reporting.
- Ability to meet targets and work in a performance-driven environment.
Educational Qualification
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Additional certifications in sales or marketing are an advantage.
Preferred Qualifications
- Experience working in service-based or digital marketing companies.
- Familiarity with CRM tools and lead management systems.
- Exposure to B2B sales and client acquisition strategies.
Soft Skills & Competencies
- Strong persuasion and negotiation skills.
- Positive attitude and self-motivation.
- Time management and organizational skills.
- Ability to work under pressure and meet deadlines.
- Adaptability and willingness to learn.
Work Environment & Expectations
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Target-driven and growth-oriented work culture.
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Opportunity to interact with diverse clients and industries.
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Expectation to take ownership of leads and conversions.
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Regular client interaction both online and offline.
Career Growth Opportunities
- Opportunity to grow into roles like Marketing Manager or Business Development Manager.
- Exposure to strategic sales and client management.
- Leadership opportunities within the marketing team.
