Role Overview
We are looking for a proactive and results-oriented Digital Marketing Executive with 2+ years of experience who can effectively execute online marketing strategies to improve brand visibility, generate leads, and support business growth. This role is ideal for someone who has hands-on experience in
SEO, paid advertising, and
social media marketing, and is eager to enhance campaign performance through data-driven decisions.
As a Digital Marketing Executive, you will be responsible for implementing marketing campaigns, monitoring performance, and optimizing strategies across multiple digital platforms. You will work closely with senior marketers, designers, and content creators to ensure campaigns are executed efficiently and aligned with business objectives.
This is a mid-level role where you are expected to independently handle assigned campaigns while continuously learning and improving your skills.
Key Responsibilities
Campaign Execution
- Plan and execute digital marketing campaigns across SEO, SEM, and social media platforms.
- Support campaign strategies with proper implementation and monitoring.
- Ensure campaigns are aligned with marketing goals and timelines.
Search Engine Optimization (SEO)
- Perform keyword research and identify relevant search terms.
- Optimize website content, meta tags, and pages for better rankings.
- Assist in off-page SEO activities like link building and submissions.
- Track keyword performance and suggest improvements.
Branding & Visual Identity
- Maintain and strengthen brand identity across all platforms.
- Ensure consistency in typography, color schemes, and overall design language.
- Contribute to brand guideline development and updates.
Paid Advertising (PPC)
- Manage basic paid campaigns on Google Ads and Meta Ads.
- Create ad copies and coordinate creatives with the design team.
- Monitor campaign performance and adjust budgets and targeting.
- Assist in A/B testing for better results.
Social Media Marketing
- Execute social media campaigns across platforms like Instagram, Facebook, and LinkedIn.
- Schedule and publish posts regularly.
- Monitor engagement and respond to audience interactions.
- Track performance metrics and optimize content.
Content Coordination
- Work with content writers and designers to create marketing materials.
- Ensure content is aligned with SEO and campaign goals.
- Maintain consistency in brand messaging.
Analytics & Reporting
- Monitor performance using tools like Google Analytics and Search Console.
- Track KPIs such as website traffic, leads, and conversions.
- Prepare basic reports and share insights with the team.
Conversion Optimization
- Identify areas for improving campaign performance
- Suggest changes to landing pages and marketing strategies.
- Support implementation of optimization techniques.
Market Awareness
- Stay updated with digital marketing trends and platform updates.
- Monitor competitor activities and suggest improvements.
Required Skills
Core Technical Skills
- Good understanding of SEO, PPC, and social media marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Knowledge of keyword research and content optimization.
Analytical Skills
- Ability to analyze campaign performance data.
- Familiarity with Google Analytics and Search Console.
- Basic understanding of conversion tracking.
Content & Communication
- Basic understanding of content marketing and copywriting.
- Good communication and coordination skills.
Tools & Technical Knowledge
- Familiarity with tools like SEMrush, Ahrefs, or similar platforms.
- Basic knowledge of CMS platforms like WordPress is an advantage.
Educational Qualification
- Minimum 2+ years of experience in digital marketing.
- Experience handling SEO and paid campaigns.
- Must own a personal laptop for campaign management and reporting.
- Ability to manage multiple campaigns and meet deadlines.
Educational Qualification
- Bachelor’s degree in Marketing, Business, or related field.
Preferred Qualifications
- Experience working in a digital marketing agency.
- Certifications in Google Ads or Digital Marketing are a plus.
- Exposure to email marketing or automation tools is an advantage.
Soft Skills & Competencies
- Analytical thinking and problem-solving ability.
- Creativity in campaign execution.
- Time management and multitasking skills.
- Willingness to learn and adapt to new trends.
Work Environment & Expectations
✓
Performance-driven and collaborative environment.
✓
Opportunity to work on multiple campaigns and industries.
✓
Learning-focused role with guidance from senior team members.
Career Growth Opportunities
- Opportunity to grow into Senior Digital Marketing Executive role.
- Exposure to advanced tools and marketing strategies.
