Drive Digital Growth. Build Brand Visibility. Create Measurable Marketing Impact.
Are you a Digital Marketing professional looking for an opportunity where you can work on real campaigns, improve your marketing skills, and contribute directly to business growth?
At
Freshora Digital Technologies, we are looking for a proactive and performance-driven Digital Marketing Executive with 2+ years of professional experience to join our Digital Marketing & Growth team in Tiruchirappalli (Trichy). This role is ideal for marketers who have practical experience in SEO, Search Engine Marketing (SEM), Paid Advertising, Social Media Marketing, Content Marketing, and digital campaign execution.
As a Digital Marketing Executive, you will be responsible for improving online visibility, increasing website traffic, generating quality leads, and optimizing marketing campaigns across multiple digital platforms. You will work closely with content writers, designers, developers, and business teams to plan and execute effective digital strategies that support brand growth and business objectives.
The ideal candidate should have hands-on knowledge of SEO, performance marketing, analytics, campaign optimization, and modern digital marketing tools with the ability to independently manage marketing activities.
Why Join Freshora Digital Technologies?
Freshora Digital Technologies is a growing technology company in Trichy, helping businesses improve their digital presence through
software development, digital marketing, AI solutions, ERP, CRM, and technology-driven business solutions. Our marketing team works on real-world campaigns across different industries, creating opportunities for professionals to gain practical experience in SEO, paid marketing, content strategy, analytics, and growth marketing.
Our Journey So Far
- ✔ 8+ Years of Industry Experience
- ✔ 42+ Skilled Professionals
- ✔ 525+ Successful Projects Delivered
- ✔ 275+ Trusted Clients
- ✔ 35+ Industries Served
- ✔ Clients Across India and International Markets
At Freshora, you will work with creative and technical teams to build digital strategies that generate visibility, engagement, and business growth.
Why Build Your Career in Trichy?
Tiruchirappalli (Trichy) is growing as an emerging business and technology hub with increasing opportunities in digital marketing, IT services, software solutions, and online business growth.
For professionals looking for Digital Marketing Executive jobs in Trichy, this opportunity provides:
- ✔ Exposure to real business marketing campaigns
- ✔ Opportunity to work on SEO, Google Ads, Meta Ads, and analytics
- ✔ Learning opportunities in performance marketing and growth strategies
- ✔ Collaborative work environment with creative and technical teams
- ✔ Career growth in digital marketing
Digital marketers from Chennai, Bangalore, Coimbatore, Madurai, and other locations who want to build their career in Trichy are encouraged to apply.
Role Overview
As a Digital Marketing Executive, you will manage and execute digital marketing activities focused on improving brand visibility, website performance, lead generation, and campaign results. You will work on SEO optimization, paid advertising campaigns, social media activities, content marketing support, analytics tracking, and conversion improvement strategies.
This role requires a combination of creativity, analytical thinking, and marketing knowledge to improve campaign performance and achieve business goals.
Key Responsibilities
SEO & Organic Search Optimization
- Perform keyword research to identify valuable search opportunities.
- Optimize website pages, blogs, landing pages, meta titles, descriptions, and headings.
- Execute on-page SEO activities including:
- Internal Linking
- Content Optimization
- Page Improvements
- Support off-page SEO activities such as:
- Link Building
- Directory Submissions
- Backlink Development
- Monitor keyword rankings, organic traffic, and search performance.
- Analyze competitors and identify SEO growth opportunities.
- Support technical SEO activities including:
- Website Speed Improvements
- Indexing Checks
- Basic Schema Implementation
- Assist in Google Business Profile optimization and local SEO strategies.
Paid Advertising & Performance Marketing
- Plan, execute, and monitor campaigns across:
- Google Ads
- Meta Ads
- Create and optimize:
- Search Campaigns
- Display Campaigns
- Social Media Advertising Campaigns
- Monitor campaign performance including:
- Impressions
- Clicks
- Leads
- Conversions
- Cost Metrics
- Work with designers to create effective ad creatives.
- Write and optimize ad copies based on audience behavior.
- Perform basic A/B testing for campaigns, creatives, and targeting.
- Support budget monitoring and campaign improvements.
Social Media Marketing
- Manage social media activities across:
- Instagram
- Facebook
- LinkedIn
- Prepare and maintain social media content calendars.
- Coordinate with content and design teams for campaigns and creatives.
- Monitor:
- Reach
- Engagement
- Audience Growth
- Content Performance
- Identify trends and suggest improvements for better engagement.
- Support brand awareness campaigns.
Content Marketing & Campaign Support
- Collaborate with content writers to create SEO-friendly blogs and marketing content.
- Ensure content aligns with keyword strategies and business goals.
- Support digital campaign planning based on target audiences.
- Maintain consistent brand communication across channels.
- Support email marketing and lead nurturing activities.
Analytics, Tracking & Reporting
Monitor digital marketing performance using:
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
Track important metrics including:
- Website Traffic
- Keyword Performance
- Leads Generated
- Conversion Rates
- Campaign Results
Responsibilities include:
- Prepare weekly and monthly performance reports.
- Analyze user behavior and marketing data.
- Identify improvement opportunities to increase campaign performance.
Conversion Optimization & Growth Support
- Analyze campaign performance and suggest optimization ideas.
- Support landing page improvements for better conversions.
- Identify opportunities to improve lead quality.
- Work with development and design teams for website improvements.
Required Skills & Expertise
Core Digital Marketing Skills
Strong understanding of:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- PPC Advertising
- Social Media Marketing
- Content Marketing
- Lead Generation
- Digital Campaign Management
Marketing Tools Knowledge
Experience or familiarity with:
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- SEMrush
- Ahrefs
- WordPress CMS
Technical & Analytical Skills
- Basic understanding of website structure and SEO practices.
- Ability to analyze marketing data and reports.
- Understanding of conversion tracking and campaign measurement.
- Good research skills for keywords, competitors, and market trends.
Mandatory Requirements
Professional Experience
- Minimum 2+ years of professional experience in Digital Marketing.
- Practical experience managing SEO activities and paid campaigns.
- Experience handling social media marketing activities.
- Ability to manage multiple campaigns and marketing tasks.
Work Requirements
- Must own a personal laptop for campaign execution and reporting.
- Ability to work independently and complete tasks within deadlines.
- Comfortable working in a performance-focused marketing environment.
Educational Qualification
- Bachelor's degree in Marketing, Business Administration, Communication, Computer Applications, or related fields.
- Certifications in Google Ads, SEO, Google Analytics, or Digital Marketing are an added advantage.
Preferred Qualifications
- Experience working in a digital marketing agency, IT company, or service-based business.
- Familiarity with CRM tools and marketing automation platforms.
- Knowledge of email marketing and lead nurturing campaigns.
- Understanding of AI-based marketing tools and latest digital trends.
Soft Skills & Competencies
Analytical Thinking
Ability to understand campaign data and identify improvement opportunities.
Creativity
Ability to develop better ideas for campaigns, content, and audience engagement.
Communication Skills
Ability to collaborate effectively with marketing, design, and technical teams.
Time Management
Ability to manage multiple marketing activities and deadlines.
Learning Mindset
Interest in learning new marketing tools, strategies, and industry trends.
Work Environment & Expectations
- ✓ Opportunity to work on multiple digital campaigns across industries.
- ✓ Collaborative environment with marketing, design, and development teams.
- ✓ Exposure to SEO, paid marketing, analytics, and growth strategies.
- ✓ Practical experience with real business marketing challenges.
- ✓ Continuous learning and career development opportunities.
Career Growth Opportunities
This role provides opportunities to grow as a digital marketing professional.
Career progression:
Digital Marketing Executive → Senior Digital Marketing Executive → Digital Marketing Specialist → Digital Marketing Manager
You will get opportunities to manage larger campaigns, improve marketing strategies, and gain deeper expertise in SEO, performance marketing, and analytics.
Ready to Grow Brands Through Digital Marketing?
If you are a passionate Digital Marketing professional who enjoys creating campaigns, analyzing performance, and driving online growth, we would love to hear from you.
Join Freshora Digital Technologies and become part of a team building impactful digital solutions for businesses.
Apply Now for Digital Marketing Executive Jobs in Trichy.
